ABOUT

CLEOPATRA sugar paste products were launched in 2010, quickly establishing themselves as a leading name in hair removal.

After securing a patent and earning multiple international awards for innovation, LUXURY COSMETICS was founded, signaling the start of its national expansion, which soon evolved into a global presence.

For nearly 15 years, CLEOPATRA Sugar Paste has been embraced by consumers worldwide, consistently growing while maintaining its distinction, visibility, and reputation.

With prestigious certifications such as ECOCERT COSMOS, HALAL, and PETA’s Cruelty-Free & Vegan, CLEOPATRA Sugar Paste demonstrates an unwavering commitment to quality, sustainability, and ethical standards.

 

AWARDS

ESTABLISHED BRAND

For over 15 years, our brand has been trusted by more than 5,000 specialized retail stores and 1000 beauty salons across the globe.

INTELLECTUAL PROPERTY

Registered trademarks and patented formulas protect our innovations.

INTERNATIONAL AWARDS FOR INNOVATION

Gold and silver medals, along with multiple special prizes for innovation.

ECOCERT COSMOS CERTIFICATE​

Ingredients from organic farming.

HALAL CERTIFICATE

Ingredients without animal fats or alcohol.

INTELLECTUAL PROPERTY

Products are not tested on animals

MEET THE TEAM

CLEOPATRA is a brand built on personal experience.

While creating Cleopatra, my main goal was to be able to help people with sensitive skin, such as myself, 
by offering them the gentlest possible hair removal method with completely natural ingredients.

Now, a decade later, I can proudly say, my team and I have succeeded in creating an amazing product that has been 
acknowledged not just by the private individuals, but also by the professional beauty community. 

Dijana Ćuzela

Founder
of Luxury Cosmetics LTD

Maja Tufekčić

CEO
at LUXURY COSMETICS LTD

Afaaq Kozgar

Head 

of Middle East & Asia

Marina Branković

Operations Manager
at LUXURY COSMETICS LTD

Mirjana Marčić

Marketing Manager
at LUXURY COSMETICS LTD

Mirjam Grujić

Master educator & Head
of CLEOPATRA PROFESSIONAL Division

MISSION

Our mission is to provide skin-friendly and effective hair removal solutions that meet consumer demands for healthier and chemical-free options, as we revolutionize the industry with our natural, organic, halal, and vegan alternative to traditional methods.

VISION

We envision a world where individuals confidently choose an effective and environmentally-friendly hair removal method. We strive to be a global leader by offering innovative and exceptional products.